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From the confines of a carriage house, SoundThought Recordings (STR) emerged, characterized by fervent passion, unwavering determination, and a steep learning curve. The venture was the brainchild of Inohs Sivad, with an initial focus on spotlighting Inohs's groundbreaking musical projects.

Yet, as with many indie labels, STR's inception came with its set of challenges. Armed with limited recording equipment and a sparse understanding of the music industry's intricacies, Inohs found herself navigating unfamiliar waters. Candidly, she recalls, "I was clueless." But where there's passion, there's a way.

Beyond just being the label's voice, Inohs wore a multitude of hats for STR. As a singer, songwriter, producer, and engineer, she was at the heart of the creative process. But her roles didn't stop there. Delving into marketing, web, and graphic design, she became the driving force behind the label's brand and online presence. These diverse responsibilities showcased her versatility and commitment to ensuring STR's success on all fronts.

It was not just about creating music; it was about comprehending the multi-dimensional world of recordings, distribution, marketing, and artist representation. By 2010, STR had evolved from a solo act to a platform embracing a wider range of musical talents. This growth might not have been meteoric, but it was organic, firmly rooted in genuine musical exploration.

While Inohs might not label herself an industry "pro," her journey—from those raw, early days to the present—serves as a powerful testament to her dedication, deep-seated love for music, and unwavering commitment to the original ethos of SoundThought Recordings.